Plaid

On a mission to unlock financial freedom for everyone. Join us!

Founded 2013

San Francisco, United States 1888 employees Post IPO Total: $1.31B Financial Services, Fintech +3

General Information

Company Name Plaid

Founded Year 2013

Location

San Francisco, United States

Employees 1888

Industries Financial Services, Fintech, Insurtech +2

Funding Stage Post IPO

Business Model B2B, API, Platform

Revenue Model Usage Based, Transaction Fee, Subscription

Social

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United States Market

Market Signals All Companies

Financial Services

Industry Signals All Companies in United States

Plaid Alternatives

All Signals Trend Reports

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Tech Stack Change Oct 31, 2026

Added OneTrust to their site.

New Partnership Oct 27, 2026

Plaid announced a new partnership with OpenAI to advance financial stability.

Event Participation Oct 12, 2026

Plaid is exhibiting at the MBA Mortgage Annual event, inviting attendees to Booth 531.

Plaid a competitor of yours? Have our desk watch it

AI Insight

Bounce Watch AI

1 week ago

Plaid is strategically deepening its financial intelligence capabilities through advanced AI models for fraud protection and specialized credit risk scoring across various lending sectors. The recent launch of LendScore for targeted lending verticals and a Fraud Foundation Model, coupled with a significant partnership with OpenAI, highlights a strong push towards AI-driven product innovation and market expansion within the lending and fraud prevention landscapes. This proactive development is already attracting major customers like Happen Bank, signaling strong adoption of its enhanced data solutions.

Signal Types

Product Launch Partnership Customer Acquisition Market Presence

Strategic Labels

AI Integration Market Expansion Risk Solutions

Next Move: Product Launch

Impact: 9/10

Ideal For: Fintech Growth Equity — Post IPO

About Plaid

Plaid is a data network company based in San Francisco, United States, that facilitates connections between financial accounts and various applications, catering to a diverse client base across the US, Canada, UK, and Europe. It collaborates with thousands of companies, including several Fortune 500 firms and some of the largest banks.

Founded in 2013 by Zach Perret and William Hockey, Plaid specializes in services such as bank payments, identity verification, fraud protection, and balance checking. It serves industries like financial services, fintech, insurtech, and banking, with target customers ranging from banks to mortgage providers. Plaid operates on a B2B platform model, generating revenue through usage-based fees, transaction charges, and subscription plans.

Business keywords: data network, personal finance management, payments, lending, identity verification, API development, banking connectivity, investment data, credit information, consumer-facing financial services, fintech applications, account aggregation, secure access, real-time data processing

Services & Products

bank payments

identity verification

fraud protection

balance checking

transaction categorization

income verification

risk assessment

Target Customers

banks credit unions fintech companies insurance companies mortgage providers personal finance platforms marketplaces

Pricing

as listed on Sep 30, 2026

On request

Plaid's pricing page

Funding Rounds & Investors (8)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Secondary Market	Undisclosed	-		01 Feb 2026
Secondary Market	$575.00M	6	Ribbit Capital, BlackRock +4	01 Apr 2025
Series D	Undisclosed	2	JPMorgan, AME Ventures	01 Aug 2021
Series D	$425.00M	12	Acrew Capital, Index Ventures +10	01 Apr 2021
Series C	$250.00M	7	Index Ventures, Kleiner Perkins +5	01 Dec 2018
Series B	$44.00M	4	BoxGroup, Goldman Sachs +2	01 Jun 2016
Series A	$12.50M	4	Felicis Ventures, Homebrew +2	01 Nov 2014
Seed	$2.80M	8	BoxGroup, Felicis Ventures +6	01 Sep 2013

Latest News

View All

PayPal Ventures yeni yatırımlarını durdurdu

Webrazzi Jun 18, 2026

JPMorgan Chase wins fight with fintech firms over fees to access customer data

Cnbc Nov 14, 2025

JPMorgan says fintech middlemen like Plaid are 'massively taxing' its systems with unnecessary pings

Cnbc Jul 28, 2025

Block leads rebound in fintech stocks as analysts downplay JPMorgan data fee risk

Cnbc Jul 15, 2025

Aydın Şenkut'un kurucusu olduğu Felicis Ventures'tan 900 milyon dolarlık yeni fon: Fund X

Webrazzi Jun 13, 2025

Amsterdam’s MarvelX, founded by ex-bunq AI chief, raises €5.3M to build the AI backbone of the insur... — Siliconcanals.com

Amsterdam’s MarvelX, founded by ex-bunq AI chief, raises €5.3M to build the AI backbone of the insurance industry

Siliconcanals.com May 14, 2025

Plaid Alternatives & Competitors

View All Alternatives

Plaid vs

Okra Nigeria

Powering the next generation of financial products in Africa

Series A

32 employees

API, Financial Services

Compare Plaid vs Okra

Plaid vs

Mono Nigeria

Africa's Open Banking company

Series A

67 employees

Big Data, Finance

Plaid vs

Tink Sweden

We power the new world of finance.

Acquired

297 employees

Financial Services, Fintech

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Quovo

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FAQ About Plaid

On a mission to unlock financial freedom for everyone. Join us!

Plaid was founded in 2013.

Plaid is headquartered in San Francisco, United States.

Plaid operates in Financial Services, Fintech, Insurtech, Banking and Wealth Management. Its work centres on data network, personal finance management, payments and lending. Its customers include banks, credit unions and fintech companies.

Plaid has a B2B, API and Platform business model. Its revenue comes from Usage Based, Transaction Fee and Subscription.

As listed on Plaid's pricing page on Sep 30, 2026: On request.

Plaid has approximately 1888 employees.

Plaid has completed 8 funding rounds, raising a total of $1.31B. The latest funding stage is Post IPO.

Plaid offers: bank payments, identity verification, fraud protection, balance checking, transaction categorization, income verification, risk assessment.

Top alternatives and competitors to Plaid include Okra, Mono, Tink, Treasury Prime, Quovo. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Plaid and Okra are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Plaid, https://www.bouncewatch.com/company/plaid, updated 31 October 2026. When citing, please name BounceWatch and link this page.

Plaid

General Information

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What changed at Plaid recently?

AI Insight

About Plaid

Services & Products

Target Customers

Pricing

Funding Rounds & Investors (8)

Latest News

Plaid Alternatives & Competitors

FAQ About Plaid