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Petgood

For pets' sake - join the revolution.

Founded 2020 Sweden Sweden 11 employees Seed Total: $52.50M Agriculture, E-Commerce

General Information

Company Name Petgood
Founded Year 2020
Location Sweden Sweden
Employees 11
Industries Agriculture, E-Commerce
Funding Stage Seed
Social

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About Petgood

Sure, here is the analysis for Petgood:

Petgood is a Swedish startup founded in 2020 that aims to revolutionize the pet food industry with its sustainable and transparent approach. The company offers complete and balanced insect-based diets and other innovative products for cats and dogs, all developed with the expertise of pet health professionals. Petgood's use of high-quality and sustainable protein from the insect black soldier fly sets it apart in the market, emphasizing a commitment to both pet health and environmental sustainability.

With its recent kr19.00M Seed Round investment on 08 February 2022, Petgood attracted the support of Course Corrected, Daniel Skavén Ruben, and Jan Carl Adelsward. This injection of capital will likely further the company's mission to make a positive impact on the pet industry and the planet. Petgood's dedication to prioritizing meaning over money and love over greed positions it as a socially conscious and promising investment opportunity in the Agriculture and E-Commerce sectors.

Business keywords: sustainable pet food, insect-based diets, pet health, sustainable protein, natural ingredients, ethical pet food, pet nutrition, environmental responsibility, pet industry, corporate social responsibility, sustainable sourcing, animal welfare

Services & Products

Insect-based premium pet food
Allergy-friendly pet food
Pet health & nutrition products

Target Customers

Pet owners Nutrition-conscious consumers Animal health enthusiasts

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round kr7.30M 1
Course Corrected
15 Mar 2024
Seed Round kr19.00M 3
Course Corrected, Daniel Skavén Ruben +1
08 Feb 2022
Pre Seed Round kr18.70M 1
Course Corrected
08 Dec 2021
Angel Round kr7.50M 2
Daniel Skavén Ruben, Noel Fenton
05 Mar 2021

Petgood Alternatives & Competitors

View All Alternatives
Petgood vs
PledgeCare
PledgeCare Malaysia

Welcome to real food for cats & dogs. Simple ingredients, irresistible taste & real health benefits...

2 employees
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Petgood vs

Providing premium nutrition and comprehensive care for pets of all kinds while supporting pet adopti...

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Petgood vs
Prana
Prana Canada

Empower a healthy lifestyle by creating sustainable food that is good for you, for farmers and the w...

Series A
117 employees
Agriculture, E-Commerce

FAQ About Petgood

For pets' sake - join the revolution.
Petgood was founded in 2020.
Petgood is headquartered in Sweden.
Petgood operates in Agriculture and E-Commerce. Its work centres on sustainable pet food, insect-based diets, pet health and sustainable protein. Its customers include Pet owners, Nutrition-conscious consumers and Animal health enthusiasts.
Petgood has approximately 11 employees.
Petgood has completed 4 funding rounds, raising a total of $52.50M. The latest funding stage is Seed.
Petgood offers: Insect-based premium pet food, Allergy-friendly pet food, Pet health & nutrition products.
Top alternatives and competitors to Petgood include PledgeCare, Pet Food Express, Prana. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Petgood and PledgeCare are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Petgood, https://www.bouncewatch.com/company/petgood, updated 23 June 2025. When citing, please name BounceWatch and link this page.

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