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North logo — company profile

North

Founded 2012 Canada Kitchener, Canada 21 employees Series B Total: $259.63M Consumer Electronics, Consumer Goods +3

General Information

Company Name North
Founded Year 2012
Location Canada Kitchener, Canada
Founders / Decision Makers
Team member
Employees 21
Industries Consumer Electronics, Consumer Goods, Fashion +2
Funding Stage Series B
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Recently Funded Oct 16, 2026

Raised $60M in Series B round.

North a competitor of yours? Have our desk watch it

About North

North is a Canadian startup founded in 2012, specialized in Consumer Electronics, Consumer Goods, and Robotics. The company made waves in the industry and drew the attention of major investors such as Initialized Capital, Fidelity, Intel, and Amazon, securing a $40.00M Convertible Note investment in March 27, 2019. However, the most significant development for North came in 2020 when the company was acquired by Google. This buyout not only marks a pivotal moment for North but also signifies Google's strategic interest and investment in the consumer electronics and robotics sectors. This acquisition is a testament to North's innovation and technological prowess, as it caught the attention of a tech giant like Google. It also holds the potential to drive further advances and breakthroughs in these industries with the backing and resources of Google.

Business keywords: Acquisition, Technology, Human-centric, Innovation, Futurism, Discreet technology, North America, Expansion, Tech company, Start-up culture, Disruptive technology, Google acquisition

Funding Rounds & Investors (11)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $60.00M 7
Gaingels Companyon Ventures Mana Ventures
Gaingels, Companyon Ventures +5
16 Oct 2026
Convertible Note $40.00M 4
Initialized Capital Fidelity
Initialized Capital, Fidelity +2
27 Mar 2019
Grant $24.00M 1
Strategic Innovation Fund
13 Nov 2018
Series B $120.00M 8
Amazon Alexa Fund First Round Capital iNovia Capital
Amazon Alexa Fund, First Round Capital +6
19 Sep 2016
Venture Round Undisclosed 2
Initialized Capital
Initialized Capital, Employee Stock Option Fund
22 Mar 2016
Series A $14.50M 4
Spark Capital Intel Capital FundersClub
Spark Capital, Intel Capital +2
05 Jun 2013
Convertible Note Undisclosed 1
Acequia Capital (AceCap)
16 Apr 2013
Seed Round $1.10M 4
Mike McCauley, Lee Lau +2
01 Dec 2012
Grant $25.00K 1
Velocity
Velocity
01 Nov 2012
Non Equity Assistance Undisclosed 1
Creative Destruction Lab
Creative Destruction Lab
01 Oct 2012

View All 11 Funding Rounds

Latest News

View All
Bulut ve yapay zeka maliyet yönetimi girişimi North, 60 milyon dolar yatırım aldı — Webrazzi
Bulut ve yapay zeka maliyet yönetimi girişimi North, 60 milyon dolar yatırım aldı
Webrazzi Oct 16, 2026

North Alternatives & Competitors

View All Alternatives
North vs
heyconnect GmbH
heyconnect GmbH Germany

Part of FIEGE - Deine Produkte verdienen Sichtbarkeit: wir bringen sie auf 30+ Marktplätze europawei...

Series A
35 employees
Consumer Goods, Content Creators
North vs
Newegg
Newegg United States

Tomorrow's Tech Delivered Today

Venture round
1350 employees
Consumer Electronics, E-Commerce
North vs
Wyze
Wyze United States

On a mission to make smart home technology accessible to everyone

Series B
219 employees
Consumer Electronics, Hardware
View all alternatives

FAQ About North

North was acquired by Google in 2020.
North was founded in 2012.
North is headquartered in Kitchener, Canada.
North operates in Consumer Electronics, Consumer Goods, Fashion, Hardware and Robotics. Its work centres on Acquisition, Technology, Human-centric and Innovation.
North has approximately 21 employees.
North has completed 11 funding rounds, raising a total of $259.63M. The latest funding stage is Series B.
Top alternatives and competitors to North include heyconnect GmbH, Newegg, Wyze, Franka Emika, TAG La Technology Sdn Bhd. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
North and heyconnect GmbH are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for North, https://www.bouncewatch.com/company/north, updated 16 October 2026. When citing, please name BounceWatch and link this page.

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