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Mediatool logo — Campaign Management Platform for Brands and Agencies to get...

Mediatool

Campaign Management Platform for Brands and Agencies to get better clarity of their media and marketing activities.

Founded 2012 Sweden Sweden 72 employees Venture round Total: $83.50M Advertising, Digital Media +2

General Information

Company Name Mediatool
Founded Year 2012
Location Sweden Sweden
Founders / Decision Makers
Team member
Employees 72
Industries Advertising, Digital Media, SaaS +1
Funding Stage Venture round
Social

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About Mediatool

Mediatool is a campaign management platform designed to offer brands and agencies better clarity on their media and marketing activities. Founded in 2009 and based in Sweden, the platform serves as a virtual marketing assistant, consolidating marketing activities, campaign plans, and yearly summaries in one place. With features to plan, organize, and analyze marketing and media activities, Mediatool provides a comprehensive overview and allows real-time management and collaboration. In 19 October 2023, the company secured a notable kr80.00M Venture Round investment from eEquity and Fairpoint Capital. Its focus on advertising, digital media, SaaS, and marketing industries positions Mediatool to continue innovating and driving value for its clients. For brands and agencies looking to enhance their media and marketing performance, a demo meeting with Mediatool at www.mediatool.com could be the next step in optimizing their strategies.

Business keywords: campaign management, marketing analytics, media planning, media buying, ROI analysis, marketing performance, brand management, agency support

Funding Rounds & Investors (3)

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Funding Stage Amount Investors Lead Investors Date
Venture Round kr80.00M 2
eEquity Fairpoint Capital
eEquity, Fairpoint Capital
19 Oct 2023
Seed Round €2.50M 4
Newion Almi Invest Twig Ventures
Newion, Almi Invest +2
15 Oct 2020
Angel Round kr1.00M -
17 Feb 2016

Latest News

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Swedish media management platform Mediatool fuels US expansion with a €7 million raise — Tech
Swedish media management platform Mediatool fuels US expansion with a €7 million raise
Tech Jan 23, 2024

Mediatool Alternatives & Competitors

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FAQ About Mediatool

Campaign Management Platform for Brands and Agencies to get better clarity of their media and marketing activities.
Mediatool was founded in 2012.
Mediatool is headquartered in Sweden.
Mediatool operates in Advertising, Digital Media, SaaS and Marketing. Its work centres on campaign management, marketing analytics, media planning and media buying.
Mediatool has approximately 72 employees.
Mediatool has completed 3 funding rounds, raising a total of $83.50M. The latest funding stage is Venture round.
Top alternatives and competitors to Mediatool include DCW Media, FRESH Communications, Inc., Adriel, SPACE, Zoom1 Media & Advertising. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Mediatool and DCW Media are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Mediatool, https://www.bouncewatch.com/company/mediatool, updated 29 December 2024. When citing, please name BounceWatch and link this page.

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