Skip to content
Sectors How it works Pricing Client stories

Insights

Companies Live signals Events Markets Trends Company lists
Log in
Platform Signal Tracker API Radar Book a 7-day Readout
Lassie logo — The first preventive pet insurance 🐈🐶

Lassie

The first preventive pet insurance 🐈🐶

Founded 2020 Sweden Sweden 159 employees Series C Total: $99.70M Fintech, Insurance

General Information

Company Name Lassie
Founded Year 2020
Location Sweden Sweden
Employees 159
Industries Fintech, Insurance
Funding Stage Series C
Business Model B2C, D2C, SaaS
Revenue Model Subscription, Tiered Pricing
Offices as of Oct 2026
Döbelnsgatan 21, Sweden Berlin, Germany Paris, France
Social

BounceWatch is an independent company data service, not affiliated with Lassie. To contact Lassie, visit lassie.co.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Lassie compare?

A PDF of Lassie and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Lassie soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Award Received Nov 02, 2026

Lassie won Sweden's Most Satisfied Customers for the third consecutive year in the SKI index.

Homepage Update

Significant changes detected on company website (88.8% content change).

Actively Hiring Oct 21, 2026

Hiring for 1 position in the last 30 days.

Lassie a competitor of yours? Have our desk watch it

AI Insight

Bounce Watch AI
1 week ago

Lassie recently implemented a substantial update to its website in October 2026, indicating a strategic refresh of its digital platform or product presentation. This significant digital overhaul, coupled with a targeted hiring effort, suggests the company is refining its offerings and enhancing its customer-facing operations post-Series C funding.

Signal Types
Product Development Hiring Digital Presence
Strategic Labels
Platform Refinement Digital Transformation Operational Optimization
Next Move: Optimization
·
Impact: 6/10
·
Ideal For: Growth Equity Investors — Series C, Digital Health Insurtech

About Lassie

Lassie is an innovative company offering the world's first preventive pet insurance, emphasizing a proactive approach to pet health. Founded in 2020 and headquartered in Sweden, Lassie aims to redefine pet care with its unique insurance model.

The company's recent financial trajectory includes a significant €63.20M Series C investment secured on 01 February 2026. This round of funding attracted participation from notable investors like Felix Capital, Balderton Capital, Inventure, Passion Capital, and Stena Sessan.

With a clear mission encapsulated in its slogan, "The first preventive pet insurance 🐈🐶", Lassie operates without direct competitors within its specific niche, leveraging an early-mover advantage. As a promising player in the emerging intersection of pet care and insurance, Lassie presents a compelling opportunity for investors looking to tap into innovative, health-centric solutions in the pet industry.

Business keywords: preventive pet insurance, digital pet insurance, pet injury risk reduction, pet healthcare, insurance technology, digital services, pet wellness, veterinary support, pet care solutions, digital platforms

Services & Products

Pet Insurance Packages
Veterinary Health Support
Health Courses and Tips
Digital Veterinary Consultation
GPS & Health Tracking Collaboration

Target Customers

Pet Owners Pet Breeders New Pet Owners Multi-pet Households Pet Health Enthusiasts

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series C €63.20M 5
Felix Capital Balderton Capital Inventure
Felix Capital, Balderton Capital +3
01 Feb 2026
Series B €23.00M 5
Felix Capital Balderton Capital Inventure
Felix Capital, Balderton Capital +3
01 Nov 2023
Series A €11.00M 3
Felix Capital Inventure Passion Capital
Felix Capital, Inventure +1
01 May 2022
Seed €2.00M 4
Inventure Passion Capital Eberg Capital
Inventure, Passion Capital +2
01 Oct 2021
Seed €500.00K 4
DHS Venture Partners Eberg Capital
DHS Venture Partners, Eberg Capital +2
01 Dec 2020

Latest News

View All
Sweden's top-funded tech companies in H1 2026 — Tech
Sweden's top-funded tech companies in H1 2026
Tech Aug 27, 2026
The 10 biggest startup investments in Sweden this year — Eu-startups
The 10 biggest startup investments in Sweden this year
Eu-startups Aug 14, 2026
Swedish pet insurtech Lassie raises $75M Series C after hitting $100M ARR — Thenextweb
Swedish pet insurtech Lassie raises $75M Series C after hitting $100M ARR
Thenextweb Feb 12, 2026
Evcil hayvan odaklı sağlık ve sigorta girişimi Lassie, 75 milyon dolar yatırım aldı — Webrazzi
Evcil hayvan odaklı sağlık ve sigorta girişimi Lassie, 75 milyon dolar yatırım aldı
Webrazzi Feb 12, 2026
Lassie closes $75M to scale pet care services across Europe — Tech
Lassie closes $75M to scale pet care services across Europe
Tech Feb 12, 2026
Stockholm-based prevention-first pet InsurTech Lassie fetches €69 million in Series C funding — Eu-startups
Stockholm-based prevention-first pet InsurTech Lassie fetches €69 million in Series C funding
Eu-startups Feb 12, 2026

Lassie Alternatives & Competitors

View All Alternatives
Lassie vs
Clark
Clark Germany

Clark - Der VersicherungsmanagerClark kombiniert modernste Technologie mit persönlicher Beratung.

49 employees
Fintech, Insurance
Compare Lassie vs Clark
Lassie vs
smallticket
smallticket Korea South

Digital insurance brokerage platform providing micro-segmented groups with the customized policies a...

Seed
10 employees
Finance, Financial Services
Compare Lassie vs smallticket
Lassie vs
Lyfery
Lyfery Estonia

Life insurance which price depends on health behaviour and profits from unrealised risks go back to...

Pre-Seed
7 employees
Fintech, Insurance
Also compare with: Lassie vs Acheel Acheel View all alternatives

FAQ About Lassie

The first preventive pet insurance 🐈🐶
Lassie was founded in 2020.
Lassie is headquartered in Sweden. As of Oct 2026, it also has offices in Döbelnsgatan 21, Sweden, Berlin, Germany and Paris, France.
Lassie operates in Fintech and Insurance. Its work centres on preventive pet insurance, digital pet insurance, pet injury risk reduction and pet healthcare. Its customers include Pet Owners, Pet Breeders and New Pet Owners.
Lassie has a B2C, D2C and SaaS business model. Its revenue comes from Subscription and Tiered Pricing.
Lassie has approximately 159 employees.
Lassie has completed 5 funding rounds, raising a total of $99.70M. The latest funding stage is Series C.
Lassie offers: Pet Insurance Packages, Veterinary Health Support, Health Courses and Tips, Digital Veterinary Consultation, GPS & Health Tracking Collaboration.
Top alternatives and competitors to Lassie include Clark, smallticket, Lyfery, Lemonade, ottonova. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Lassie and Clark are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Lassie, https://www.bouncewatch.com/company/lassie, updated 30 October 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Talk to an analyst Book a 7-day Readout