Chicago, United States
InStadium is a company dedicated to live engagement, providing a platform for brands to connect with their target audience during live sports events. Founded in 2003 and based in the United States, the company operates in the sports, eSports, and streaming industries. With America's largest live sports network, it has the capability to engage millions of captive consumers in hundreds of venues at tens of thousands of events annually. In March 2020, InStadium became a part of Gimbal, a leader in location data and technology. This union augmented the company's capabilities, allowing advertisers to reach consumers through exclusive indoor video inventory, advanced location-based app functionality, and custom audience creation for post-event targeting.
The company's last recorded investment was a $5.00M Venture Round investment on 12 December 2005, which was secured from notable investors such as Hopewell Ventures, TGap Ventures, Fish Taco Ventures, and H&Q Asia Pacific.
InStadium's unique focus on live engagement and its strategic alliance with Gimbal positions it as an intriguing investment opportunity, especially as the advertising landscape continues to evolve with a growing emphasis on personalized and location-based targeting.
