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Highlight logo — Next-gen in-home product testing. Leveraging tech to offer a...

Highlight

Next-gen in-home product testing. Leveraging tech to offer agile, targeted, robust product insights.

Founded 2020 United States New York, United States 89 employees Series A Total: $26.20M Information Technology, Marketing

General Information

Company Name Highlight
Founded Year 2020
Location United States New York, United States
Employees 89
Industries Information Technology, Marketing
Funding Stage Series A
Social

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About Highlight

Highlight is an in-home product testing platform founded in 2021 with the slogan "Next-gen in-home product testing. Leveraging tech to offer agile, targeted, robust product insights." The company aims to provide efficient and effective product research by streamlining processes from recruit to data set. They facilitate the logistics of getting products to target customers, catering to specific demographics such as cat-owning millennials or women over 50 in California with oily skin looking for retinol. With its focus in the Information Technology sector and headquartered in the United States, Highlight secured its latest round of funding in the form of a Series A investment on 23 August 2023. The investment was led by Eudemian Ventures, HearstLab, and Jag Bath, signaling confidence from notable investors in the potential of the company. This investment reflects the market's interest in innovative solutions that utilize technology for targeted and agile product insights, positioning Highlight as a promising player in the industry.

Business keywords: in-home product testing, tech, agile research, targeted insights, recruitment, customer targeting, consumer research, market insights, data-driven, consumer behavior, tech-enabled, product delivery

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series A Undisclosed 3
Eudemian Ventures HearstLab
Eudemian Ventures, HearstLab +1
23 Aug 2023
Series A $18.00M 6
GS Futures Acre Venture Partners HearstLab
GS Futures, Acre Venture Partners +4
16 Aug 2023
Seed Round Undisclosed 1
Alumni Ventures
15 May 2023
Seed Round $7.00M -
15 Mar 2022
Seed Round $1.20M -
18 Nov 2020

Highlight Alternatives & Competitors

View All Alternatives
Highlight vs
DISQO
DISQO United States

DISQO is the most trusted experience platform fueling brand growth.

Series B
320 employees
Analytics, Information Technology
Compare Highlight vs DISQO
Highlight vs
GutCheck - a Toluna Company
GutCheck - a Toluna Company United States

Human-centric, tech-enabled research for the world’s most innovative brands

Debt Financing
49 employees
Information Technology, Marketing
Compare Highlight vs GutCheck - a Toluna Company
Highlight vs
Pollfish
Pollfish United States

Answer Business Questions with Real-Time Consumer Insights. Starting at $0.95.

Acquired
48 employees
Enterprise Software, Information Technology
View all alternatives

FAQ About Highlight

Next-gen in-home product testing. Leveraging tech to offer agile, targeted, robust product insights.
Highlight was founded in 2020.
Highlight is headquartered in New York, United States.
Highlight operates in Information Technology and Marketing. Its work centres on in-home product testing, tech, agile research and targeted insights.
Highlight has approximately 89 employees.
Highlight has completed 5 funding rounds, raising a total of $26.20M. The latest funding stage is Series A.
Top alternatives and competitors to Highlight include DISQO, GutCheck - a Toluna Company, Pollfish, Worthix, quantilope. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Highlight and DISQO are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Highlight, https://www.bouncewatch.com/company/highlight, updated 25 November 2024. When citing, please name BounceWatch and link this page.

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