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Ethic logo — We partner with advisors and institutions to deliver customi...

Ethic

We partner with advisors and institutions to deliver customized, tax-smart, and values-aligned investing.

Founded 2015 United States New York, United States 145 employees Series C Total: $98.80M Finance, Financial Services +2

General Information

Company Name Ethic
Founded Year 2015
Location United States New York, United States
Founders / Decision Makers
Team member
Employees 145
Industries Finance, Financial Services, Fintech +1
Funding Stage Series C
Hiring 4 roles posted in the month to 31 Oct 2026
Offices as of Oct 2026
New York, United States New York City, United States
Social

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How does Ethic compare?

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Homepage Update

Significant changes detected on company website (96.7% content change).

Actively Hiring Oct 19, 2026

Hiring for 4 positions in the last 30 days.

Feature Release Oct 15, 2026

Ethic launched new AI screens in its latest Sustainability Model update, covering model development, infrastructure, surveillance, governance, and labor.

AI Insight

Bounce Watch AI
1 week ago

Ethic is strategically enhancing its core offering by integrating advanced AI screens into its Sustainability Model, indicating a clear pivot towards leveraging AI for customized, values-aligned investing. This product innovation, coupled with a significant website overhaul and hosting an AI-focused event, underscores the company's commitment to technological leadership and thought leadership within the sustainable finance sector. The ongoing hiring efforts further support this expansion of capabilities.

Signal Types
Product Launch Event Participation Hiring Website Update
Strategic Labels
AI Integration Product Innovation Market Leadership
Next Move: Product Launch
·
Impact: 9/10
·
Ideal For: Sustainable Fintech VCs — Growth Stage

About Ethic

Ethic is a fintech startup that is accelerating the global transition to sustainable investing. Founded in 2015, Ethic has dedicated the last 8 years to simplifying the complex world of personalized, sustainable, and impact investing. Their platform empowers wealth advisors and investors to create portfolios that align personal values with financial goals. The company operates in the Finance, Financial Services, Fintech, and Sustainability industries and is based in the United States. In its most recent funding round, Ethic secured a $50.00M Series C investment on 14 September 2022, with a noteworthy group of investors including Kapor Capital, Urban Innovation Fund, Oak HC/FT, Sound Ventures, UBS, Big Sky Partners, Jordan Park Group, NYCA Partners, and ONE WORLD Impact Investments LLC. This significant funding will likely further propel Ethic in its mission to revolutionize sustainable investing and solidify its position as a key player in the fintech and sustainable finance sectors.

Business keywords: Sustainable investing, Wealth advisors, Financial planning services, Data-driven technology platform, Impact investing, Financial technology, Passive investing, Investment consulting technology, Sustainable portfolios, Customized sustainability insights

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Series C $50.00M 9
Kapor Capital, Urban Innovation Fund +7
14 Sep 2022
Series B $29.00M 7
Kapor Capital, Urban Innovation Fund +5
30 Mar 2021
Series B Undisclosed 1
500 Startups
16 Dec 2020
Series A $13.00M 9
Kapor Capital, Urban Innovation Fund +7
18 Jul 2019
Venture Round $6.80M 6
Kapor Capital, Urban Innovation Fund +4
23 Oct 2018
Seed Round Undisclosed 1
Fabio Rosati
02 Feb 2018
Seed Round Undisclosed 1
Access Ventures
01 Nov 2016
Pre Seed Round Undisclosed 2
500 Startups, Cantos
13 May 2016

Ethic Alternatives & Competitors

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Ethic vs
Seeds
Seeds United States

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Seed
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Ethic vs
Net Purpose
Net Purpose United Kingdom

The platform for sustainable and impact investors.

Series A
38 employees
Financial Services, Fintech
Ethic vs

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FAQ About Ethic

We partner with advisors and institutions to deliver customized, tax-smart, and values-aligned investing.
Ethic was founded in 2015.
Ethic is headquartered in New York, United States.
Ethic operates in Finance, Financial Services, Fintech and Sustainability. Its work centres on Sustainable investing, Wealth advisors, Financial planning services and Data-driven technology platform.
Ethic has approximately 145 employees.
Ethic has completed 8 funding rounds, raising a total of $98.80M. The latest funding stage is Series C.
Top alternatives and competitors to Ethic include Seeds, Net Purpose, P1 Investment Services, Alpha Robo-Advisor, easyfolio GmbH. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Ethic and Seeds are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Ethic, https://www.bouncewatch.com/company/ethic, updated 31 October 2026. When citing, please name BounceWatch and link this page.

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