Skip to content
elm logo — elm is a retail data platform that unlocks retail sales, e-c...

elm

elm is a retail data platform that unlocks retail sales, e-commerce and supply chain data for food & drink brands.

Founded 2020 United Kingdom London, United Kingdom 28 employees Pre-Seed Total: $250.00K Analytics, Big Data +3

General Information

Company Name elm
Founded Year 2020
Location United Kingdom London, United Kingdom
Employees 28
Industries Analytics, Big Data, Data Analytics +2
Funding Stage Pre-Seed
Social

BounceWatch is an independent company data service, not affiliated with elm. To contact elm, visit getelm.co.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does elm compare?

A PDF of elm and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting elm soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About elm

Elm is a retail data platform that aims to unlock retail sales, e-commerce, and supply chain data for food & drink brands. Founded in 2020 and headquartered in the United Kingdom, Elm offers an all-in-one data tool for food & drink brands, providing the capability to automate sales data and thus allowing brands to dedicate more time to revenue growth. Elm's data solution is compatible with major retailers in the UK and e-commerce platforms such as Shopify and Amazon. The startup recently secured a £250.00K Pre-Seed Round investment on 01 December 2020. Although the specific investors for this recent round are not disclosed, this funding signifies a vote of confidence in Elm's potential within the Analytics, Big Data, Data Analytics, Retail, and SaaS industries. With its innovative approach to data optimization for food and drink brands, Elm is positioning itself as a player to watch in the retail data and analytics space.

Business keywords: Retail data platform, E-commerce analytics, Supply chain management, Food & drink industry, Sales data automation, Revenue growth, Data solution for FMCG brands, Retailer data integration, E-commerce platform integration, Data-driven insights, Actionable analytics, FMCG sales optimization

Services & Products

FMCG data tool
automated data reporting
data visualization
marketing impact tracking
syndicated actions tool

Target Customers

FMCG brands sales and marketing teams category managers business analysts

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Pre Seed Round £250.00K -
01 Dec 2020

elm Alternatives & Competitors

View All Alternatives
elm vs
Journey Foods
Journey Foods United States

Technology that improves product data and supply chain inefficiencies in order to feed 8 billion peo...

Venture round
12 employees
AI, Automation
elm vs
DataWeave
DataWeave United States

Digital commerce analytics SaaS platform that provides revenue optimization solutions to consumer br...

Venture round
226 employees
Analytics, Big Data
elm vs
Intelligence Node
Intelligence Node United States

Powering Digital Commerce With the Most Accurate Product Data

Series B
141 employees
AI, Big Data

FAQ About elm

elm is a retail data platform that unlocks retail sales, e-commerce and supply chain data for food & drink brands.
elm was founded in 2020.
elm is headquartered in London, United Kingdom.
elm operates in Analytics, Big Data, Data Analytics, Retail and SaaS. Its work centres on Retail data platform, E-commerce analytics, Supply chain management and Food & drink industry. Its customers include FMCG brands, sales and marketing teams and category managers.
elm has approximately 28 employees.
elm has completed 1 funding round, raising a total of $250.00K. The latest funding stage is Pre-Seed.
elm offers: FMCG data tool, automated data reporting, data visualization, marketing impact tracking, syndicated actions tool.
Top alternatives and competitors to elm include Journey Foods, DataWeave, Intelligence Node, Vantage, Cognitiwe. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
elm and Journey Foods are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for elm, https://www.bouncewatch.com/company/elm, updated 25 February 2025. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Talk to an analyst Book a 7-day Readout