ColorTV.

ColorTV was shut down and terminated services in 2017. Founded in December 2015 and based in San Francisco, ColorTV was the first over-the-top (OTT) Marketing Automation Platform. ColorTV’s platform empowered broadcasters and developers by providing a diverse suite of data insight, discovery, monetization, and analytics solutions for TV Apps across Apple TV, Android TV, Amazon Fire TV, Roku, and Chromecast.

ColortTV’s Spectrum™ platform powered personalized video recommendations, analytics, and attribution for OTT platforms. According to NPD Group, approximately 115 million homes in the U.S. now own a connected TV or streaming device. ColorTV was venture-backed, with $1.5 million in seed funding led by Foxconn Technology Group. The last investment was a $1.50M Seed Round investment on 10 July 2016.

Despite its significant potential, ColorTV shut down in 2017, indicating challenges in the OTT Marketing Automation space. The company's focus on the increasingly prominent OTT market and its support from industry giant Foxconn demonstrate the potential of the endeavor. However, the closure suggests that the market or business strategy may not have been sustainable. Investors and stakeholders in the OTT sector should consider the lessons from ColorTV’s journey in assessing future investment opportunities.