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Acorns logo β€” 🌳 Acorns / Grow your financial wellness
🌱 Acorns Early / G...

Acorns

🌳 Acorns / Grow your financial wellness 🌱 Acorns Early / Grow your kid’s money skills

Founded 2012 United States Irvine, United States 608 employees Post IPO Total: $504.96M Finance, Financial Services +2

General Information

Company Name Acorns
Founded Year 2012
Location United States Irvine, United States
Founders / Decision Makers
Team member Team member
Employees 608
Industries Finance, Financial Services, Fintech +1
Funding Stage Post IPO
Business Model B2C, SaaS, Platform
Revenue Model Subscription, Tiered Pricing

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

In The News Oct 29, 2026

Featured on Cheddar: Acorns CEO on Gen Z, Investing and the Future of Financial Education

Actively Hiring Oct 29, 2026

Hiring for 14 positions in the last 30 days.

Acquisition Made Oct 29, 2026

Acorns acquired Frich to reach the next generation of investors and enhance financial education.

AI Insight

Bounce Watch AI
1 week ago

Acorns is strategically re-aligning its portfolio and expanding its market reach, as evidenced by its recent activities. The divestment of its UK business, GoHenry, suggests a focus on core operations, while the acquisition of Frich demonstrates an intent to capture the next generation of investors and enhance financial literacy offerings. These simultaneous moves highlight a dynamic push to solidify its position in the personal finance and micro-investing sector.

Signal Types
Acquisition Divestiture Hiring
Strategic Labels
Market Expansion Portfolio Optimization Talent Acquisition
Next Move: Expansion
Β·
Impact: 8/10
Β·
Ideal For: Fintech Investors β€” Post IPO

About Acorns

Acorns, founded in 2012, is a prominent player in the Fintech and Wealth Management sectors, headquartered in the United States. The company operates under the mission of boosting financial wellness for everyday Americans with a particular focus on simplicity and accessibility.

Since 2014, Acorns has been providing intuitive financial tools that assist users in smarter spending, saving for the future, and investing efficiently. Their innovative offering, Acorns Early, extends these benefits to children, encouraging financial literacy and growth from a young age.

Remarkably, Acorns has influenced over 13 million customers to save and invest more than $22 billion, primarily through spare change investment. Highlighted as one of Time's β€œWorld’s Best Brands of 2024,” the firm's market impact is significant.

Having recently secured a Secondary Market investment as of April 2024, Acorns presents itself as a compelling opportunity for investors seeking to capitalize on the persistence of digital financial service innovations.

Business keywords: financial wellness, spare change investing, automated investing, financial literacy, children's finance, exchange-traded funds (ETFs), investment portfolio, digital finance app, debit card for kids, personal finance management, investment education, micro-investing, round-up savings, diversified portfolio

Services & Products

automated investment management
retirement account services
financial education resources
custodial accounts for children
high-yield savings solutions
debit cards with financial benefits
investment and savings app

Target Customers

beginner investors families with children retirees everyday individuals looking to save and invest people seeking automated financial solutions

Pricing

as listed on Oct 31, 2026

$4–12/month

  • Acorns Bronze: $4/month
  • Acorns Silver: $8/month
  • Acorns Gold: $12/month
Acorns's pricing page

Funding Rounds & Investors (18)

View All
Funding Stage Amount Investors Lead Investors Date
Secondary Market Undisclosed -
01 Apr 2024
Series F $300.00M 1
TPG
01 Mar 2022
Secondary Market Undisclosed -
01 May 2021
Secondary Market Undisclosed 1
Tempocap
01 Jul 2020
Late VC Undisclosed -
01 Dec 2019
Late VC Undisclosed 2
Alex Rodriguez, Jennifer Lopez
01 Aug 2019
Series E $105.00M 2
Comcast Ventures, NBCUniversal
01 Jan 2019
Series C Undisclosed 1
BlackRock
01 May 2018
Late VC Undisclosed 1
E Fund Capital
01 Jan 2018
Round Undisclosed 1
Greycroft
01 May 2017

View All 18 Funding Rounds

Acorns Alternatives & Competitors

View All Alternatives
Acorns vs
Pigtie
Pigtie Germany

Grow your financial self!

Pre-Seed
8 employees
Finance, Fintech
Acorns vs
GoHenry
GoHenry United Kingdom

GoHenry - the money app giving kids a head start in life as they learn to earn, save, spend and inv...

Series B
221 employees
Financial Services, Fintech
Acorns vs

All of your investing, made simple.

Post IPO
2507 employees
Finance, Financial Services

FAQ About Acorns

🌳 Acorns / Grow your financial wellness 🌱 Acorns Early / Grow your kid’s money skills
Acorns was founded in 2012.
Acorns is headquartered in Irvine, United States.
Acorns operates in Finance, Financial Services, Fintech and Wealth Management. Its work centres on financial wellness, spare change investing, automated investing and financial literacy. Its customers include beginner investors, families with children and retirees.
Acorns has a B2C, SaaS and Platform business model. Its revenue comes from Subscription and Tiered Pricing.
As listed on Acorns's pricing page on Oct 31, 2026: $4–12/month (Acorns Bronze: $4/month; Acorns Silver: $8/month; Acorns Gold: $12/month).
Acorns has approximately 608 employees.
Acorns has completed 18 funding rounds, raising a total of $504.96M. The latest funding stage is Post IPO.
Acorns offers: automated investment management, retirement account services, financial education resources, custodial accounts for children, high-yield savings solutions, debit cards with financial benefits, investment and savings app.
Top alternatives and competitors to Acorns include Pigtie, GoHenry, Wealthsimple, Changed App, BusyKid. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Acorns and Pigtie are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Acorns, https://www.bouncewatch.com/company/acorns, updated 31 October 2026. When citing, please name BounceWatch and link this page.

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