Will Media is an Italian startup that has garnered attention with its Instagram community, Will, dedicated to raising awareness about sustainability and simplifying complex environmental issues. The company, established in 2020, has received a significant boost with a €1.20M Seed Round investment as of 14 April 2020, with funding from Invictus Capital, Davide Dattoli, Francesco Fumagalli, and cube3. With the slogan of "Italian Instagram community, Will, creates content to raise awareness about sustainability and simplify complex issues," Will Media aims to elevate consciousness around common environmental challenges and stimulate transformative changes toward a more ecologically stable world. The company's curated content is designed to disseminate information about intricate subjects and enable understanding for audiences of all ages, addressing the necessity for comprehension amidst the rapid and complex changes in contemporary society. Will Media's initiative to deliver engaging political-economic narrations within just 15-second increments each day has gained traction, signaling promising potential for engaging with a broad audience. The company's emphasis on leveraging the power of social media for societal and environmental good positions it as a compelling player in the social impact and sustainability space.
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