WildJar is an Australia-based call tracking and intelligence platform founded in 2016. The company's slogan "We show you where your phone leads are coming from, so you can optimize campaigns and make better marketing decisions" encapsulates their value proposition. Their offerings include call tracking and analytics, call intelligence such as call recording and sentiment analysis, as well as SMS gateway and outbound calling features. Their platform integrates with various CRM and marketing tools including Google Analytics, Salesforce, and Hubspot. WildJar's call tracking functionality allows users to attribute revenue to each phone call, while their call intelligence features enable accurate speech to text transcription, emotion and sentiment trend identification, and real-time missed lead alerts. This provides businesses with the insights needed to improve call handling, training, and overall ROI. The company's emphasis on connecting calls to the online and offline customer journey underscores their commitment to providing comprehensive insights for businesses. While the information on their most recent investment is not available, the potential for WildJar to capitalize on the growing demand for data-driven marketing and customer engagement solutions in an increasingly digital business landscape positions them as a company to watch in the marketing technology sector. With their focus on optimizing campaign performance and enhancing marketing decision-making, WildJar demonstrates the potential to disrupt and innovate in the field of call tracking and intelligent analytics.
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