VMC PECHE

VMC PECHE is a leading fishing tackle company that is part of the Rapala VMC Group, a prominent player in the fishing industry listed on the Helsinki Stock Exchange. Founded in 1910, VMC PECHE is a subsidiary of the esteemed Viellard Migeon & Cie, a family holding company with a rich history dating back to 1796 in East France.

The company prides itself on being the global market leader in treble hook production and sales, supplying renowned fishing lure brands with its products. With a catalogue boasting over 10,000 references and a daily production capacity of 4 million fish hooks, VMC PECHE exports 70% of its total production to 97 countries worldwide.

VMC PECHE's reputation for innovation and high-quality products is reinforced by its use of world-exclusive automatic machines, designed and built in-house. Additionally, the company has been recognized for its excellence and tradition as a “Living Heritage Company” under the distinguished French Government’s EPV-Entreprise de Patrimoine Vivant label.