SERT SAS

SERT SAS:

SERT SAS is a French company with a rich history dating back to 1944. Initially founded as a materials recycling firm, it later evolved into a renowned importer and distributor of fishing tackle under various brands including SERT, SAKURA, PROWESS, SUNSET, GARBOLINO, JMC-MDC, and KATUSHA. Over the years, the company has solidified its position in the fishing industry with a diverse product range, catering to leisure anglers as well as professional competitors.

In 1989, the company moved to a new headquarters and modern logistics facility in Blanquefort, marking a significant milestone in its expansion. Additionally, SERT expanded its portfolio by incorporating prestigious brands like GARBOLINO and SUNSET, further strengthening its market presence.

In 2011, SERT underwent a strategic development as it joined the French group led by Mr. Arnaud VAN ROBAIS, which also includes RIVOLIER, a prominent company in hunting and security products. This collaboration has significantly augmented the company’s reach and resources, allowing it to better serve its customer base and expand its offerings.

With a strong emphasis on customer satisfaction, SERT prides itself not only on the quality and performance of its products but also on providing exceptional service and support. With its extensive product range and commitment to customer-centric practices, SERT is well-positioned to continue its growth and success in the E-commerce and Retail sectors, both in France and internationally.