VIEVE

VIEVE is a UK-based E-Commerce startup that was founded in 2019 by expert makeup artist Jamie Genevieve. With a slogan of "Founded by expert makeup artist Jamie Genevieve. 100% vegan & cruelty free high-performance makeup," VIEVE prides itself on offering 100% vegan and cruelty-free high-performance makeup products. The company's product range is not only high-performance but also prides itself on expertly crafted formulas that are innovative and inclusive. VIEVE goes beyond just selling products, offering tips, tricks, and techniques to achieve any look, from the everyday to the experimental. The company recently secured a £1.00M Series A investment on 04 November 2022 from investors including Pembroke VCT, Active Partners, and Samos. This investment demonstrates confidence in VIEVE's potential for growth and innovation in the makeup industry. With its strong emphasis on high-performance, vegan, and cruelty-free offerings, VIEVE is poised to make an impact in the cosmetics market and resonate with consumers who value ethical and quality-driven products.