M2U NYC

M2U NYC is a certified vegan and cruelty-free beauty brand that offers clean, skincare-infused makeup at accessible prices. Inspired by NYC’s vibrancy and diversity, the brand provides over 120 SKUs across face, eyes, lips, and tools, including award-winning products like the Cream Blush and Tubing Mascara. Founded in 2020, M2U NYC ensures quality for all skin tones and budgets. The products are available online and in over 500 retail doors, including H-E-B, Francesca’s, college bookstores, and SPAs across the U.S. With a cross-generational customer base and over 75K social media followers, M2U NYC has received recognition from Target Takeoff Beauty, TotalBeauty, CEW, and IPSY, redefining affordable beauty with sustainability and inclusivity at its core. The last investment was a Non Equity Assistance investment on 22 February 2021, and the investor was Target Takeoff. The company operates in the industries of E-Commerce, Food and Beverage, and Wellness Beauty.