VidMob, known as "The Creative Data Company," offers AI-based software that enhances creative and media performance for brands and agencies. The company's innovative approach revolves around guiding brands and agencies in developing tailored creative best practices and ensuring the application of these learnings across all flighted media. VidMob's utilization of creative data not only enhances brand consistency but also minimizes creative and media waste, ultimately boosting overall business performance throughout the sales funnel. VidMob's platform boasts integrations across the digital ad ecosystem and analyzes over 18 million ad creatives, assessing every creative attribute and its associated performance. This unique mix of human insight and machine data sets VidMob apart as an industry leader in creative data. Founded in 2014 and headquartered in the United States, VidMob has successfully secured over $210 million in venture funding, with its latest milestone being the $110.00M Series D investment on August 17, 2022. This significant investment was led by a consortium of reputable firms including Proof VC, Drive by DraftKings, eGateway Capital, JettyCove, ID Fund, and Shamrock Capital Advisors. Furthermore, apart from its business endeavors, VidMob operates a philanthropic arm called Vidmob Gives, where a portion of the company's revenue contributes to providing technology access through product donation and technology education. In recognition of its achievements, VidMob has amassed accolades such as Ad Age's Best Places to Work and Digiday's Most Innovative Technology Award. With its strong financial backing and dedication to leveraging creative data, VidMob demonstrates promising potential in the advertising, cloud infrastructure, platforms, SaaS, and media industries.
Funding Stage | Amount | No. Investors | Investors | Date |
---|---|---|---|---|
Series D | $110.00M | 6 | Shamrock Capital Advisors | 17 Aug 2022 |
Series C | $50.00M | 10 | Thomas Tull, Shutterstock +2 | 23 Feb 2021 |
Venture Round | $26.75M | - | 28 Dec 2020 | |
Series B | $25.00M | 5 | Acadia Woods Partners | 13 Jun 2019 |
Venture Round | Unknown | 1 | 10 Jun 2019 |