Rooster Teeth Productions, a Warner Bros. Discovery Company

Rooster Teeth Productions, a Warner Bros. Discovery Company

Overview: Founded in 2003, Rooster Teeth is a fan-driven, community-built entertainment company that has grown from its origins in a spare bedroom to become a significant player in the media landscape. The company has created a strong global following through its innovative content and direct-to-consumer brand.

Business Model: Rooster Teeth has diversified revenue streams, including subscriptions, advertising, e-commerce, and live events. Its original content series, such as RWBY and The Rooster Teeth Podcast, have garnered substantial popularity, bolstering its position as a lifestyle brand.

Global Reach: With over 45 million subscribers on its YouTube Network and 1.2 million unique monthly visitors across its apps, Rooster Teeth has established a significant global footprint. Additionally, it has more than 4 million registered community members.

Partnerships and Collaborations: The company collaborates with industry-leading networks, streaming entertainment services, and creative talent through its Studios division. It has also established partnerships in the gaming lifestyle space, further expanding its reach and influence.

Investment: Rooster Teeth received a $2.40M Equity Crowdfunding investment on 14 August 2014, positioning it for further growth and development.

Conclusion: As a subsidiary of Otter Media, a WarnerMedia company, Rooster Teeth's strategic positioning and expansive fan base offer promising opportunities for continued expansion and success in the entertainment and media industry. Discover more at RoosterTeeth.com.