Understatement Underwear

Understatement Underwear is a Swedish startup that aims to redefine women's underwear, founded in 2017 by Marie Stolt and Maria Lager. The company prides itself on crafting undergarments that prioritize comfort without compromising on style. The absence of underwire, padding, and itchy tags sets Understatement apart, with a focus on creating products designed to complement every body. The use of high-quality materials such as selvedge mesh from Belgium, microfiber from Italy, lace from Germany, and elastic waistbands from Japan showcases the brand's commitment to both comfort and ethical sourcing. Understatement Underwear is not only dedicated to the comfort of its customers but is also focused on sustainability and ethical production. The brand's emphasis on sourcing from female-run factories in Latvia underpins its commitment to empowering women throughout its supply chain. With a strong emphasis on women's health and fashion, the company's mission is to contribute to a world where women have the freedom to express themselves. Although specific details about its headquarters, recent investments, or investors are not provided, Understatement Underwear exhibits a promising concept with a strong ethos, positioning itself well within the fashion and women's health industries.