Under Armour is a powerhouse in the Internet and Apparel industries, with a focus on making athletes better through innovative performance solutions. Founded in 1996 in the United States, the company's slogan "Under Armour Makes You Better" embodies their commitment to excellence. Their recent investment of $100.00MPost-IPO Secondary at 31 May 2023 by BDT & MSD Partners demonstrates confidence from investors in the company's future. Under Armour's values, including Love Athletes, Celebrate the Wins, Stand for Equality, Act Sustainably, and Fight On Together, reflect their dedication to pushing boundaries, fostering teamwork, promoting equality, and sustainability efforts. With a strong investor backing, a clear vision, and a commitment to values, Under Armour continues to lead the way in athletic performance and apparel.