Mustard

Mustard is a sports technology startup founded in 2019 with the slogan "Democratizing the world's best coaching with computer vision applications and live, interactive instruction from GOATs." The company provides a motion analysis app that delivers same-session feedback and personalized instruction from renowned coaches and athletes. With $3.75M Seed Round investment on 18 January 2022 from prominent investors including Shasta Ventures, OneTeam Partners, Intersect VC, Global Rugby Ventures, Ronnie Lott, Justin Rose, Gary Jacobs, Nolan Ryan, Drew Brees, and Dan Rosensweig, Mustard aims to democratize world-class coaching and make it accessible to all athletes. The company's focus on leveraging computer vision technology, 3D motion analysis, and a data set from renowned coach Tom House sets it apart in the sports industry. Mustard's mission is to help athletes train and compete with joy, making it fun to improve and always celebrating the power of play.