Safi

Safi is a startup in the marketplaces and waste solution industries, with its headquarters based in the United Kingdom. Founded in 2021, it aims to revolutionize the recycling sector with its innovative approach. Previously operating under the name TrueCircle, Safi's focus is on addressing recycling inefficiencies and streamlining the buying and selling of recyclables. The company's slogan, "Your smart recyclables trading partner," encapsulates its mission. Safi leverages advanced technology to provide its customers with access to the best prices and seamless entry into global markets. Through Safi AI, sellers can demonstrate the quality of their materials, leading to improved pricing, while buyers benefit from full transparency and certainty regarding the products they acquire. Furthermore, with Safi Ship, the platform offers a fully automated and user-friendly order management process. This technology-driven approach sets Safi apart, positioning it as a key player in the global recycling ecosystem. On 24 November 2023, Safi secured a significant $19.50M Series A investment, attracting support from notable investors including Lowercarbon Capital, Nosara Capital, Transition, David Sutton, and Erez Mathan. This substantial investment reflects the confidence of these key industry figures in Safi's potential and the value it brings to the market.