Safi

Safi, a UK-based startup, has emerged as a significant player in the marketplaces and waste solution industries since its establishment in 2021. Formerly known as TrueCircle, the company has revamped the landscape of recyclables trading. Safi offers a platform for customers to access the best prices and expand instantly into global markets. Through Safi AI, sellers can demonstrate the quality of their materials, thereby commanding better prices, while guaranteeing that buyers receive exactly what they expect. Additionally, the Safi Ship feature streamlines the entire order management process through an online, automated, and user-friendly system. Safi demonstrated a strong appeal to investors, securing a notable $19.50M Series A investment on 24 November 2023. This round of funding attracted investment from Lowercarbon Capital, Nosara Capital, Transition, David Sutton, and Erez Mathan. The involvement of these renowned investors underscores the potential and attractiveness of Safi's business model and technological offerings in the sustainable and waste management sectors.