Trove offers an all-in-one platform for the trade-in and resale of beloved brands, aiming to deliver sustainable and profitable growth at scale. The company's technology and logistics engine streamlines the complexities of getting millions of customer-owned items back into in-store and digital sales channels, enabling brands to resell to new customers. Furthermore, Trove's white label option provides authentic brand experiences, engaging existing customers and attracting new ones. Leveraging products as valuable assets, Trove provides retailers with a true-to-brand resale experience, valuable insights, and the operations to establish a scale and profitable resale program. Founded in 2012 and headquartered in the United States, Trove secured a $20.00M Series C investment on 26th September 2019 from a syndicate of investors including Claremont Creek Ventures, Commerce Ventures, Prelude Ventures, The Westly Group, Prologis Ventures, DGNL Ventures, Lybra, Three Cairns Group. The company's success stories with brands like Eileen Fisher, REI, Lululemon, Patagonia, and Arc’teryx demonstrate its potential for driving significant growth and value for its partners in the e-commerce, retail, and marketing industries.
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