The NAI

The NAI is a leading self-regulatory association in the advertising and big data industries, exclusively focused on third-party advertising online and in mobile. Founded in 2000, the organization boasts nearly 100 members, playing a crucial role in facilitating the dynamic, free, ad-supported internet that consumers expect. With its foundational principles rooted in privacy and consumer trust, the NAI sets and maintains high standards for data collection and use in interest-based advertising. The NAI Code and a robust compliance enforcement program ensure that member companies uphold these standards, holding them accountable when they fall short.

Operating from the United States, The NAI's mission aligns with the interests of consumers, member companies, and the broader digital economy. Overall, The NAI is pivotal in upholding the health of the online ecosystem while contributing to the sustainability of a diverse internet landscape.