Rita Data

Rita Data is a startup aiming to revolutionize the consumer data economy with its slogan "Unlocking the full potential of online data." The company addresses the broken structure of the current consumer data economy, where only a few companies control the majority of consumer data, leaving limited availability for other brands and leaving data creators and consumers in the dark about their own valuable data. Founded in 2021, Rita Data is based in The Netherlands and recently received a €1.00M Pre Seed Round investment on 26 April 2022 from investors including Pitchdrive, Hristo Borisov, Felix Van De Maele, Stijn Christiaens, and Peter Hinssen. Rita Data's platform, with over 160,000 users, creates a direct connection between brands and consumers, enabling transparent sharing of data about online behavior through the Rita App. Brands utilizing Rita Data, such as Skyscanner and HelloFresh, are drawn to the platform for its privacy-first approach, assistance in customer conversions, and quick response to market changes. The company's focus on providing unique insights about customers and competitors aligns with the needs of brands seeking to elevate their marketing and product strategies. The company operates in the Mobile, Privacy and Security industries.