Synomia

Synomia is a data consulting company with a strong human and technological interface. They conduct actionable studies for businesses, transforming them into strategic decisions and data-driven action plans. The company analyzes spontaneous data from various sources such as consumers, citizens, media, competitors, and employees to enrich the decision-making process and brand action. Their services address the key challenges faced by their clients, including identifying and defining conquest targets, strengthening their position in consumer journeys, improving content strategy effectiveness, understanding and positioning within their market ecosystem, and monitoring audience perception and communication strategy through indicators. Founded in 2000, Synomia has gained the trust of around fifty advertisers from various sectors and around twenty agencies and consulting firms. Their clients include top-level management, marketing, HR, digital, communication, studies and insights, and customer experience departments. While the specific industries served by Synomia are not explicitly mentioned, the company's focus on data-driven decision-making and strategic planning indicates a wide potential market across various sectors. Currently, there is no publicly available information regarding recent investments or investors associated with Synomia. However, the company's extensive client base and its focus on leveraging data for strategic decision-making could present an attractive investment opportunity for venture capitalists seeking exposure to the data consulting and strategic planning sector.