IDM Families by Xerfi

IDM Families is a brand of the Xerfi Group, specializing in market analysis related to babies, children, and their families. The company utilizes a proprietary panel of families to immerse themselves in the family environment, understanding behaviors and lifestyles, offering strategic segmentations and detailed customer journey analyses. The IDM Families by Xerfi team stimulates innovation by testing and refining concepts, relying on qualitative and quantitative marketing studies. Evaluating the impact of brands and communications, they assist in refining strategies based on a profound understanding of families. Established in 2001 and headquartered in France, IDM Families serves as a strategic partner offering tailored support, combining analytical rigor and data richness to meet the needs of businesses. Currently, there is no available information about their latest investment or investors.