SocialHP

**SocialHP** is a **SaaS** startup founded in **2011** in **Canada**. The company offers a solution to the marketing challenge of creating and managing brand ambassadors with their slogan "The fastest and easiest way to create a successful advocacy program." **Right Side Capital Management** made the last investment of **$300.00K** through a convertible note at **17 February 2021**. SocialHP addresses the logistical nightmare of managing numerous brand ambassadors, offering the ability to create and manage hundreds of thousands of social media brand ambassadors from one central location. The platform enables users to attract new customers, amplify their message, influence their audience, control the message, identify top performers, and get more results using social selling techniques. The company claims to have proven results in increasing customer retention, referrals, and revenue through their platform. Furthermore, the company's solution is designed to empower employees and top customers to talk about the organization on social media without the stress of managing messaging, frequency, and network. The analytics provided by **SocialHP** help in identifying the most influential brand ambassadors. The unique approach of the company grants it a competitive edge in the market, potentially making it an attractive investment opportunity for **Right Side Capital Management**.