Social Nature

Social Nature is a Canadian startup founded in 2014 with a mission to help people #maketheswitch to better-for-you products. The company operates at the intersection of consumer goods and marketing, focusing on driving targeted trial at retail for innovative food, health, and wellness brands across North America. Social Nature has recently secured a $1.75M Seed Round investment on 13 December 2019, with participation from prominent investors such as Active Impact Investments, Scott Lake, Fulmer Capital Partners, Conconi Growth Partners, and Lyra Growth Partners. The company's approach to driving trial at retail through its community of 1M+ shoppers signifies its potential to disrupt the traditional consumer goods industry by leveraging the power of community and social influence. With a strong focus on promoting natural and sustainable products, Social Nature's unique positioning and innovative business model make it a compelling investment opportunity for venture capitalists looking to tap into the evolving landscape of consumer goods and retail marketing. The company's growth trajectory and its ability to effect change in consumer behavior through targeted trial strategies align with the evolving consumer preferences, making it a promising contender in the startup ecosystem.