b8ta

is a software-powered retailer founded in 2015 and headquartered in San Francisco, California. The company's slogan, "Empowering makers and customers through accessible, first-hand discovery of innovative tech and products," succinctly captures its mission. It aims to make physical retail accessible to all by democratizing the retail experience for both customers and makers. provides a unique retail-as-a-service model, enabling makers to have direct access to physical retail, thereby offering customers unbiased access to the latest innovations. The company's approach revolves around enhancing the customer and maker experience through real-life interactions. This allows for firsthand discovery, trial, and learning of new products, ultimately fostering a deeper understanding of innovative tech and products. With its focus on the Hardware and Retail industries, distinguishes itself as a new type of retail store that harmonizes the relationship between makers and customers. In its latest funding round, secured a significant $50.00M Series C investment on 31 October 2019. The investors in this round included Interlace Ventures, Khosla Ventures, Peak State Ventures, and Macy's. This substantial investment underscores the confidence that prominent venture capital firms and industry players have in 's innovative retail-as-a-service model and its potential to reshape the retail landscape.