SINUS Markt- und Sozialforschung GmbH

SINUS Markt- und Sozialforschung GmbH is an independent, owner-managed institute specializing in psychological and social science research and consulting. With over 30 years of experience, the company's expertise lies in both quantitative and qualitative research, allowing for a comprehensive understanding of people's everyday reality and socio-cultural changes. In 2014, SINUS launched the brand & business consulting subsidiary SINUS:consult in Singapore to expand its consulting and international research capabilities. Additionally, SINUS has an interdisciplinary scientific panel comprising experts from marketing management, educational research, urban sociology, and church/religion. The company is renowned for its Sinus-Milieus typology, a key tool in target group research. The Sinus-Milieus system identifies social groups and marketing target groups based on social status and sociocultural orientation, spanning lifestyle, living environment, and mindset dimensions. With milieu models developed for over 40 countries and territories, SINUS has firmly established itself as an industry leader in this field. Although there is no information available about SINUS's headquarters or recent investments, the company's extensive experience and expertise position it as a valuable player in the marketing research industry.