Sentient Decision Science

Sentient Decision Science is a company with a mission to increase empathy for the human condition. They specialize in building scientific technology and products that quantify the impact of emotion on choice, providing more accurate predictions and deeper explanations of behavior. Their technology measures emotion and its cognitive antecedents, offering scaled access to these essential elements of the human experience. The Sentient Lab focuses on developing behavioral science-based technologies that can more accurately predict and explain behavior. These technologies measure human emotion, attention, and neural network associations in the mind, enabling businesses, governments, and individuals to better understand the human experience. Furthermore, Sentient Insights builds business insights products using the theories, techniques, and technologies developed by the Sentient Lab. These products are automated and answer recurrent business questions, bringing the benefits of behavioral science to business, at scale. Founded in 2007, Sentient Decision Science operates within the Marketing industry. With their systematic approach in automating access to behavioral science-based insights, the company is building knowledge on the drivers of behavior and increasing empathy through macro and micro forces in the world.