BehaviorMatrix

BehaviorMatrix is a behavioral analytics firm founded in 2008, specializing in understanding human emotions to predict and influence behavior. The company's proprietary technology collects unstructured data from various sources and applies advanced linguistic and cognitive behavioral analysis to quantify over 100 different human emotions. This allows BehaviorMatrix to offer three main products: Emotional Indexes, EmScape Reports, and EmPower Reports, providing brands with real-time emotional data to integrate into strategic planning. Previously, BehaviorMatrix secured a $1.70M Debt Financing investment on 17 March 2016. The company's approach distinguishes itself from traditional surveys and focus groups by leveraging the entire internet as a source of emotional signals, enabling a more comprehensive understanding of consumer sentiment. Despite not having a disclosed headquarters, BehaviorMatrix operates within the AI, Analytics, Enterprise Software, and Machine Learning industries. The company's slogan, "Understand emotions, predict behavior, empower your brand," encapsulates its mission to provide actionable data essential for brand success by identifying and tracking emotional drivers. BehaviorMatrix's focus on emotional analytics highlights its commitment to delivering innovative solutions with relevance in today's data-driven business landscape.