SECRET SALES

Secret Sales is a leading UK-based e-commerce marketplace specializing in fashion, footwear, accessories, and beauty products. The company has introduced an innovative business model that disrupts the discount sector by addressing the challenge of excess inventory. Through a direct-to-consumer digital channel, Secret Sales enables brands and retailers to sell non-full price stock, driving growth and profitability while preserving brand equity. Notably, the platform identifies new customers for full-price targeting in a fully GDPR compliant manner.

In March 2020, retail entrepreneurs Chris Griffin and Matt Purt acquired Secret Sales, transforming it from a traditional members-only flash sales website to a dedicated marketplace. The platform boasts an extensive portfolio of over 2,800 luxury and high street brands, including renowned names such as Dolce & Gabbana, Versace 19v69, G-Star Raw, and Superdry. Secret Sales offers a clean and stylish environment for product display, distinct from cluttered traditional marketplaces, and emphasizes efficient logistics to reduce delivery times.

The plug-and-play platform serves as a digital bridge for brands, enabling them to streamline supply chain and inventory management, subsequently optimizing the trading process. With approximately 50 million unique users annually and a registered user base of 13 million, Secret Sales has witnessed sustained growth, expanding its operations across multiple European countries alongside its UK headquarters.

Notably, the company recently secured a significant $10.00M Series B investment on 02 May 2023, attracting funding from prominent names including Perwyn, Big Ideas Group, Boohoo Group, THG, and Belerion Capital.