The BrandAlley Group

The BrandAlley Group is a UK-based company, established in 2008, and it boasts of being the prominent off-price premium and luxury brand e-tailer in the UK through its platform, BrandAlley.co.uk. The company operates as a members-only marketplace, offering fashion, beauty, and homeware products at exceptional prices with discounts of up to 70% off. It differentiates itself by launching over 10 new flash sales daily, curated by its expert in-house buying team in response to customer demands, thereby reducing waste and maintaining competitive pricing.

Over time, The BrandAlley Group has experienced organic growth and strategically expanded its portfolio through acquisitions of platforms such as Achica.com, Cocosa.com, and Lombok. In April 2023, the company reached a significant milestone with the acquisition of Internet Fusion Group, which helped to bring logistics and customer service in-house, thus enhancing operational efficiency and customer satisfaction. In the same transaction, BrandAlley also acquired lifestyle brands Surfdome and Country Attire.

Furthermore, the company has recently made investments in the circular fashion business Sign of the Times and acquired the majority shareholding of The Edit LDN, a luxury sneaker resale business, indicating its aspiration to expand beyond being a mere off-price e-tailer to becoming a significant player in the broader fashion ecosystem.

The BrandAlley Group secured a Private Equity Round investment on November 13, 2015, with Weipinhui being one of the key investors in this funding round.