Runkeeper (ASICS Digital)

Runkeeper (ASICS Digital) is a leading mobile running app that aims to help runners of all levels - including beginners - initiate and maintain a fitness routine. The app stands out for making running enjoyable and engaging through personalized music and workout experiences, along with assisting users in establishing enduring routines that accommodate their busy lives. Launched as one of the pioneering apps in the App Store in 2008, Runkeeper has amassed a user base of over 45 million spanning across 180 countries and is accessible in 12 languages.

In 2016, the ASICS Group acquired Runkeeper, incorporating it into ASICS Digital. The latest notable investment in the company was a $10.00M Series B funding round in 21 November 2011, with participation from Revolution, Spark Capital, and Revolution Ventures. The company's focus on leveraging digital innovation to enhance the ASICS brand's value to consumers aligns with current market trends, representing a strategic move for potential investors seeking exposure in the Information Technology and Sports industries.

Runkeeper's extensive user base and its international reach present a compelling case for further investment and expansion, particularly in the context of the growing global fitness and wellness markets. This, coupled with its integration within ASICS Digital, underscores the company's potential for future growth and market relevance. Investors looking for opportunities in the intersection of technology and fitness should keep a close eye on Runkeeper and its developments within the ASICS Digital ecosystem.