ASICS Digital, a division of ASICS, focuses on building innovative digital technologies to better connect the brand with consumers. Established in 2016 and based in Boston, Massachusetts, the division is responsible for developing global e-commerce platforms and other digital services. In 2016, ASICS Group acquired Runkeeper, a prominent mobile running app with over 50 million users across 180 countries. This acquisition was part of ASICS' 2020 growth plan to drive global expansion and enhance the Direct-to-Consumer (DTC) experience. ASICS, known for designing technically advanced footwear and athletic products for over 60 years, was founded in 1949 by Mr. Kihachiro Onitsuka in Kobe, Japan. The company's name, ASICS, is derived from the Latin phrase "Anima Sana In Corpore Sano", reflecting the belief in promoting total health and fitness. ASICS' introduction to the United States in 1977 brought with it a remarkable story of athletic performance and technical advancements in the industry. ASICS Digital operates within the Information Technology sector, aligning with the brand's commitment to inspiring people to live with a "Sound Mind, Sound Body."
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