2btube, as a leading digital media group, is dedicated to connecting with Spanish-speaking audiences, embodying its slogan "2btube is a leading digital media group specialized in connecting with Spanish speaking audiences". The company initially started as a network for digital creators, then successfully scaled up to become a global leader in reaching young Spanish-speaking audiences. With a strong foothold in Spain and Latin America, it offers a range of services to brands, media companies, talent, and platforms.
2bAgency, its digital marketing and content arm, boasts a strong track record in developing, commercializing, and producing content and campaigns, catering to over 300 brand customers with access to more than 2 billion monthly views. Additionally, it offers creativity, talent supply, content production, audience engagement, and professional services, making it an appealing partner for companies seeking to enhance their digital presence.
2bnetwork manages over 600 creators worldwide, representing approximately 2 billion monthly views and half a billion subscribers and fans across various verticals. It focuses on increasing audience engagement and monetization for its creators while safeguarding their intellectual property, managing their inventory through alliances with notable companies such as Meta, YouTube, Twitch, TikTok, and Snapchat.
Furthermore, 2bOriginals serves as the company's production arm for TV, film, and digital platforms. Its productions, including theatrical movies and series, have achieved notable success and are available on major platforms such as Netflix, HBO, YouTube Originals, Spotify, and Deezer. The company also collaborates with other production companies such as 3pas (Eugenio Derbez) and Warnermedia. Overall, 2btube, founded in 2014, has demonstrated impressive growth and diversification across multiple industry segments, ranging from advertising to digital media, social media, and media, cementing its position as a key player in the Spanish-speaking digital entertainment space.
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