Rhiza, A Nielsen Company

Rhiza, A Nielsen Company

Founded in 2008, Rhiza, now a part of Nielsen, is a web-based advertising research and sales tools company that helps the media industry make Big Data actionable, ultimately leading to increased revenue for both media companies and advertisers. Rhiza's flagship product, Rhiza for Media, is utilized by major media customers including Comcast, Univision, Cox Media, and Experian.

The company's product suite supports ad salespeople and researchers in various advertising forms including cable, broadcast, digital, and mobile, by enabling them to quickly create data-driven sales presentations. Rhiza serves marketers at national brands by consolidating all research assets into a single analytics platform, thus helping them focus on finding new customers and optimizing campaigns. The company's target customers are major media companies and national brands, contributing to the $157 billion annual advertising spending in the U.S.

Rhiza operates on a SaaS model, offering its products on an enterprise scale through annual subscriptions. The last known investment for the company was a $600,000 Debt Financing investment on 20 June 2016.

Rhiza's potential for expansion lies in additional offerings in audience engagement, customer analytics, salesforce effectiveness, and predictive analytics.

The acquisition by Nielsen in 2017 further solidifies Rhiza's positioning in the industry, providing opportunities for synergies and growth within the larger corporate structure.

With its strong foothold in the advertising and analytics space, Rhiza, as part of Nielsen, holds promising prospects for further advancements and market impact, serving as an attractive opportunity for potential investors in the industry.