Billalo

Billalo is an Italian startup founded in 2020 that has developed a SaaS platform aimed at revolutionizing the out-of-home (OOH) advertising industry. The platform is designed to empower marketers, enabling them to save significant time and money on OOH advertising campaigns. By providing data and deep insights, Billalo's SaaS platform brings the OOH advertising segment closer to the programmability and measurability of online advertising, particularly programmatic. This B2B platform allows for the management and sale of OOH advertising inventory, as well as the measurement of promotional effectiveness through the analysis and processing of urban mobility data from various sources. Billalo targets public and private advertising owners, companies, and advertiser agencies, offering them a solution that enhances the planning and execution of OOH advertising campaigns. With an emphasis on advertising billboards, dynamic advertising on public and private transports, and innovative forms of advertising, Billalo's platform holds the potential to disrupt the traditional OOH advertising landscape.