Refinition

Refinition, founded in 2016, is a disruptive player in the industries of Big Data, Information Technology, and Marketing. The company's slogan, "Custom Audience Builders," aptly describes its primary focus. Refinition leverages location-based data to revolutionize digital marketing, offering a unique approach to understanding the customer journey and its impact on the bottom line. The company emphasizes the fusion of offline and digital data to accurately measure the effectiveness of marketing campaigns in driving increased sales. Refinition's value proposition lies in its exclusive access to a private network of data, empowering brands to precisely target their desired audience with relevant messages at the optimal time. The platform excels in data-driven target audience identification and delivery across multiple devices and channels, enabling brands to enhance their understanding of existing audiences and tap into previously unknown segments through IP address location targeting. Notably, Refinition's platform distinguishes itself through its unparalleled device identification capabilities, covering a significant majority of U.S. visitors and providing rich insights into geo-framed locations. By integrating extensive third-party data sources, the platform offers an advanced cross-environment tracking and attribution solution, catering to the advertising industry's need for demographic, psychographic, socioeconomic, and geographic signals essential for effective marketing and user engagement. However, specific details about Refinition’s headquarter, last investment, and last investment investors are currently unavailable. Nevertheless, the company's innovative approach to leveraging location-based data for precision targeting in digital marketing positions it favorably within the competitive landscape. As the marketing industry continues to emphasize data-driven and targeted approaches, Refinition's unique value proposition and focus on driving measurable campaign effectiveness make it a compelling player to watch in the evolving digital marketing landscape.