NinthDecimal (Acquired by InMarket, September 2020)

NinthDecimal, now InMarket, is a marketing platform driven by location data. It leverages this data to gain a precise understanding of consumers' physical behavior, catering to Fortune 500 companies and renowned brands such as Microsoft, Target, Kraft, Comcast, American Express, Starbucks, and Toyota. The platform offers audience targeting, measurement, insights, and data licensing solutions, bridging the gap in comprehending consumer behavior and providing marketers with a new model for impactful engagement. NinthDecimal processes trillions of data points from over 150MM unique users monthly, powering products like Location Graph™, the most precise audience intelligence technology, and Location Conversion Index™ (LCI™), a leading offline attribution solution. It also offers omnichannel offerings through partnerships with prominent companies like Adobe, Acxiom, comScore, Experian, Nielsen, Oracle, and TiVo. Recognized as one of the fastest-growing and most innovative companies, it received an $8.00M Venture Round investment on 04 September 2020.