Professional Rodeo Cowboys Association

Professional Rodeo Cowboys Association (PRCA) is the largest and oldest rodeo-sanctioning body worldwide, headquartered in Colorado Springs, Colo. With a commitment to upholding the highest industry standards, the organization focuses on improving working conditions for contestants, monitoring livestock welfare, enhancing entertainment value, and promoting sponsors. The PRCA is also dedicated to supporting youth rodeo through educational camps and financial aid for young talents pursuing a professional career. Additionally, it collaborates with allied organizations such as Tough Enough to Wear Pink, Miss Rodeo America, the American Quarter Horse Association, and the ProRodeo Hall of Fame. On an annual basis, the PRCA sanctions around 600 elite multiple-event rodeos in 37 states and three Canadian provinces, emphasizing quality over quantity compared to the thousands of rodeo-related events taking place annually in North America. As a membership-driven entity, the PRCA ensures fair and competent event management and emphasizes the highest standards of animal welfare. Operating since 1954, the PRCA represents a unique investment opportunity within the rodeo industry, particularly as it maintains a stronghold in the United States. Despite the absence of recent disclosed investments or investors, the organization's impactful presence and dedication to setting industry benchmarks make it an intriguing potential investment target for those interested in the world of professional rodeo.