The Pendleton Round-Up is an iconic rodeo that has been running for over a century, starting in 1910. The event, located in Pendleton, northeastern Oregon, attracts around 55,000 attendees annually during its week-long run in September. As a member of the Professional Rodeo Cowboys Association (PRCA), it holds a significant position in the rodeo world. The Pendleton Round-Up holds the prestigious title of PRCA Large Outdoor Rodeo of the Year, having been awarded it six times. In addition, it was honored with induction into the ProRodeo Hall of Fame in 2008. Established as a 501(c)(4) not-for-profit organization, the event was incorporated on July 29, 1910, under the name "Northwestern Frontier Exhibition Association". Despite no specific industries being mentioned, the enduring appeal and consistent recognition of the Pendleton Round-Up indicate its enduring strength and longstanding reputation within the rodeo community.
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