Primebrands

Primebrands is a Portuguese company specializing in the distribution and representation of food brands within the FMCG market. Established in 2009, Primebrands prides itself on the culture it has cultivated with its partners over the past decade. The company offers specialized knowledge in marketing and sales, with a team boasting extensive experience in top FMCG companies in Portugal. Its market coverage spans all major retailers in Portugal.

Primebrands is passionate about brands, offering flexibility in defining route-to-market strategies, supply chain management, and business models. The company provides outsourcing for non-essential activities such as logistics and IT, allowing a focus on value-creating activities such as marketing and sales. Through this, Primebrands optimizes its structure to better serve brands and clients within the Portuguese market.

Primebrands holds a strong position in the Food and Beverage as well as the Retail industries. While the details of the last investment and the involved investors are not disclosed, Primebrands presents an attractive opportunity for potential investors seeking exposure to the thriving Portuguese FMCG market.