PimpUp is a startup that aims to tackle food waste with its slogan "Les paniers anti-gaspi de produits frais 'hors-standards' au juste prix" – translated to "Anti-waste baskets of 'non-standard' fresh products at a fair price." The company addresses the issue of 5,300,000,000 kilograms of completely consumable food not reaching the stores in France each year, which could feed 4 million French people for a year. PimpUp acts as the missing link in the fight against food waste by creating a new connection between producers and consumers, allowing for the valorization of "imperfect" production. This includes items that are too large, too small, have slight aesthetic defects, surplus production, or are challenging for producers and processors to market. The startup has significant social and environmental impacts, providing customers with a selection of fresh, healthy, and seasonal products sourced exclusively from local farms practicing sustainable or organic agriculture. For producers, it offers better valorization of their surplus production without extra effort. The company contributes to reducing food waste and preserving the planet and resources. While PimpUp offers local and seasonal fruits and vegetables, it primarily represents a set of commitments that deserve to be strongly advocated for.
Founded in 2021, PimpUp operates in the Food and Beverage industry. As of now, there is no available information on its headquarters, last investment, or last investment investors. The company portrays a promising solution to a critical global issue and presents potential to make significant strides in the food and beverage sector.
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