Peel Insights

Peel Insights is a company founded in 2019 that specializes in providing generative BI insights for direct-to-consumer (D2C) brands through its product, Magic Dash. The platform has gained the trust of top Shopify and Amazon brands including True Classic, Jones Road Beauty, Supergoop!, Once Upon a Farm, and Maude. Peel's offering involves precomputed and automated data analysis, enabling D2C brands to gain deeper customer insights and personalize their customer journey effectively. The platform pulls data from integrated tech stacks, analyzes it comprehensively, and delivers generative BI insights, providing a clear view of crucial business stories. This includes insights on customer lifetime value, conversion from one-time purchasers to subscribers, product bundling opportunities, contribution margins, and more. Peel's user-friendly approach allows every team member, regardless of their position or technical ability, to ask the platform complex questions and receive visually presented insights. The last recorded investment for Peel Insights was a $5.26M Seed Round investment on 30 September 2021. The investment was made by a group of notable investors including Lerer Hippeau, Accomplice, Eniac Ventures, Data Tech Fund, Bossanova Investimentos, and Vinyl Capital. With its focus on analytics and e-commerce, Peel Insights is poised to continue its growth and impact in the D2C space, empowering brands to take action and drive repeat purchases based on data-driven insights.