Path to Purchase Institute

Path to Purchase Institute is a publishing startup founded in 2003 and headquartered in the United States. The company's slogan, "We serve the world of commerce marketing through a robust member community & by tracking the latest news & insights," reflects its primary mission. Path to Purchase Institute (P2PI) offers consumer product marketing executives and brand managers a comprehensive view of the entire shopper journey, covering in-store and digital channels. The company combines insights, research, and inspiration to drive success and innovation for its executive audience. Its focus on in-store experience/activations, digital commerce, retail media, brand marketing, consumer trends/shopper behavior, insights, and analytics highlights its commitment to serving the needs of consumer brand marketers, retailers, agencies, and solution providers. Currently, there is no public information about the last investment or the investors involved in the company. This indicates potential opportunities for venture capitalists to consider the startup for future investments, especially given its strategic positioning in the rapidly evolving realm of commerce marketing.